IHOB - B Is For "Burgers"

https://www.usatoday.com/story/money/2018/06/11/ihop-becomes-ihob-burgers/682515002/

After last week's build up, I couldn't wait until Monday (that's a first). Low and behold the "b" in IHOB stands for Burgers. As ridiculous as it sounds, I can honestly say that I'm generally disappointed in you, IHOB. There was a whole theory that it was a promotion for Pineapple Upside Down Pancakes, which would have been a GENIUS marketing move. BUT Burgers... Bur-gers. No. Nuh-uh. BOOOOO.

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